Analytics and Reporting Overview
Learn how to use Ellis AI's comprehensive analytics to understand performance and optimize your sales process

Ellis AI provides comprehensive analytics and reporting to help you understand your performance, optimize your sales process, and make data-driven decisions. Our analytics go beyond basic metrics to provide deep insights into conversations, emotional intelligence, and conversion patterns.
Key Metrics
Call Performance
- Total calls and call volume trends
- Call duration and quality metrics
- Answer rates and response times
- Call outcomes and success rates
Lead Qualification
- Qualification rates by source and campaign
- Lead quality scores and trends
- Conversion rates by qualification level
- Time to qualification and cycle length
Emotional Intelligence
- Sentiment analysis across conversations
- Emotional state tracking and trends
- Empathy effectiveness and rapport building
- Emotional conversion correlations
Scheduling Performance
- Scheduling success rates by time and day
- No-show prediction accuracy
- Conversion rates by scheduling time
- Follow-up effectiveness and outcomes
Dashboard Overview
Real-Time Monitoring
- Live call activity and current conversations
- Queue status and wait times
- Agent performance and availability
- System health and performance metrics
Performance Analytics
- Daily, weekly, monthly performance trends
- Goal tracking and achievement rates
- Team performance comparisons
- ROI analysis and cost per acquisition
Conversation Insights
- Transcript analysis and key phrases
- Topic identification and trending subjects
- Objection handling effectiveness
- Closing technique success rates
Advanced Analytics
Predictive Analytics
- Lead scoring accuracy and model performance
- Conversion prediction and confidence levels
- Churn prediction and risk assessment
- Revenue forecasting and trend analysis
Behavioral Analysis
- Prospect behavior patterns and preferences
- Engagement level tracking and trends
- Response timing and optimal contact windows
- Decision-making patterns and triggers
Competitive Intelligence
- Market trend analysis and benchmarking
- Competitor comparison and positioning
- Industry performance standards
- Best practice identification and recommendations
Reporting Features
Automated Reports
- Daily summary reports delivered via email
- Weekly performance reviews and insights
- Monthly executive summaries and trends
- Quarterly business reviews and planning
Custom Reports
- Ad-hoc reporting for specific analysis needs
- Custom dashboards for different stakeholders
- Data export capabilities for external analysis
- Scheduled reports for regular monitoring
Export Options
- CSV/Excel export for detailed analysis
- PDF reports for presentations and sharing
- API access for custom integrations
- Real-time data feeds for external systems
Use Cases
Sales Management
- Team performance monitoring and coaching
- Pipeline analysis and forecasting
- Conversion optimization and A/B testing
- Resource allocation and capacity planning
Marketing Optimization
- Campaign effectiveness and ROI analysis
- Lead source performance and attribution
- Content effectiveness and messaging optimization
- Channel performance and budget allocation
Customer Success
- Customer satisfaction tracking and trends
- Support ticket analysis and resolution times
- Customer health scoring and risk assessment
- Retention analysis and churn prevention
Executive Reporting
- Business performance overview and trends
- Revenue impact and growth analysis
- Operational efficiency and cost optimization
- Strategic insights and decision support
Configuration Options
Data Collection
- Call recording and transcription settings
- Emotional data collection and privacy controls
- Performance metrics and KPI definitions
- Custom fields and data capture requirements
Privacy and Compliance
- GDPR compliance and data protection
- Data retention policies and archiving
- Access controls and user permissions
- Audit trails and compliance reporting
Integration Settings
- CRM data sync and field mapping
- Marketing automation integration and tracking
- Custom API connections and webhooks
- Third-party analytics and reporting tools
Best Practices
Data Quality
- Regular data validation and cleaning
- Consistent metric definitions across teams
- Data source verification and accuracy checks
- Historical data preservation and backup
Performance Monitoring
- Real-time alerting for critical issues
- Performance benchmarking and goal setting
- Trend analysis and pattern recognition
- Continuous improvement and optimization
Team Adoption
- User training and dashboard orientation
- Regular review meetings and insights sharing
- Actionable insights and follow-up processes
- Performance coaching and improvement plans
Advanced Features
Machine Learning Insights
- Pattern recognition and anomaly detection
- Predictive modeling and forecasting
- Recommendation engine for optimization
- Automated insights and alerting
Custom Analytics
- Custom metric creation and calculation
- Advanced segmentation and cohort analysis
- Multi-touch attribution and journey mapping
- A/B testing and experimentation framework
Real-Time Intelligence
- Live conversation monitoring and insights
- Instant performance feedback and coaching
- Dynamic optimization and adjustment
- Proactive alerting and intervention
Troubleshooting
Common Issues
- Data accuracy problems - verify data sources and sync
- Performance delays - check system resources and optimization
- Integration failures - validate API connections and permissions
- Report generation issues - review scheduling and permissions
Performance Optimization
- Query optimization for faster report generation
- Data caching and storage optimization
- User interface improvements for better usability
- Mobile optimization for on-the-go access
Support and Resources
- Dashboard Setup - Customize your analytics dashboard
- Report Configuration - Set up automated reporting
- Data Export - Export data for external analysis
- API Reference - Integrate analytics into your systems
Ready to unlock the power of your data? Set up Ellis AI's comprehensive analytics and start making data-driven decisions to optimize your sales performance.